Mango Cart National Program & Branding

Golden Road Mango Cart was so popular locally that it was ripe to go national. As distribution continued to grow, our goal was to drive education around Mango Cart as a sessional quality beer made with real quality mangos. I led a team of designers and copywriters and worked closely with the strategy team to build a multi-channel program & branding that drove double-digit sales & growth.

For On-Prem, we created a secret menu full of fresh items usually seen on real mango carts for those who purchased Mango Cart

HOW: Buy Mango Cart and the bartender handed you the secret menu full of delicious fresh snacks only available with Mango Cart

WHY WE LIKED IT: It encouraged an increased tab with novelty food items

Mango beer was launched nationally with over 20 OOH placements around key cities around the nation.

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