For On-Prem, we created a secret menu full of fresh items usually seen on real mango carts for those who purchased Mango Cart
HOW: Buy Mango Cart and the bartender handed you the secret menu full of delicious fresh snacks only available with Mango Cart
WHY WE LIKED IT: It encouraged an increased tab with novelty food items
Mango beer was launched nationally with over 20 OOH placements around key cities around the nation.