J&J Diabetes Team UP
People with diabetes are doing their best to manage their disease, and most are doing well. That being said, most could also really use some support. We’ll deliver that support—by positioning J&J, a brand they’ve trusted for years, as the personal support team that’s always in their corner. Team Up is their team—it’s the products, expertise and advice that people with diabetes need. We’ll hook them up with our team of hardworking products, empower them to make effective teammates of their friends and family. We’ll offer game plans for daily wins in everyday diabetes management and show them how to power through each and every day. From concept to execution, I was responsible for coming up with the program, designing the visuals and delivering the final pitch.