Los Hermanos Vineyards Campaign Refresh

Our team pitched a campaign to Beringer wines/Los Hermanos: "Los Latino es Mas Lindo." The tag line is a celebration of everything that is beautiful within the LatinX culture. We commissioned and worked with a Latin artist to create an art piece to resonate with that tag line. As the main AD, I worked with the artist to create visuals that will not only work as an art piece, but a visual asset that can be translated to our marketing tools. Building the tools required taking apart the artwork to make sure that it worked for on/off premise, sell-in sheets, events and much more.