Reimagine the Blue Envelope

After the reconstruction of Valpak as a brand, we were tasked with rethinking the iconic Blue Envelope. We wanted to make sure the new tagline "The Awesome Neighbor" felt true in every aspect of the design. We reestablished the envelope to empower the consumers to help their communities. For the whole calendar year, I developed a new campaign look for the brand, concepted the themes, designed and illustrated envelopes that embodied the new tagline.