Product (RED) Toolkit Guidlines

Product (Red) seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries. When COVID-19 hit, it turned the world upside down. Product (Red) had to pivot its focus to COVID-19 in these regions as help was urgently needed. I led the charge in developing a campaign to support their efforts, aiming to engage consumers and other private sectors in this crucial initiative. Additionally, I developed a comprehensive campaign toolkit to ensure the initiative could scale effectively.

We collaborated closely with the (RED) team, the ethics team, and other cross-functional teams to develop a compelling campaign. This included creating a distinctive visual identity, establishing a tone of voice messaging framework, designing methods for donations and contributions, and crafting a strategic roll-out plan. These efforts ensured the campaign would be as impactful as possible.

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